RappiCard: A Global Leader in Customer Service
RappiCard is making a mark in the fintech world by winning awards in two categories at the International Customer Experience Awards 2024 (ICXA™24). These awards honor organizations that provide an exceptional experience to their customers across all interactions. RappiCard excelled in the categories of "Best Customer Service in Financial Services" and "Best Complaint Handling", highlighting its leadership not only in Mexico but also on an international scale.
José Antonio Murillo, CEO of RappiCard, mentioned that being awarded at this edition of the International Customer Experience Awards is not only a point of pride but also reflects their customer-centered strategy. “We will continue working to provide experiences that anticipate the needs of our users,” the executive stated. Maria José González, Director of Customer Experience and Supply Chain at RappiCard, emphasized the explosive growth of this innovative fintech in three years, reaffirming its focus on the user and its commitment to transforming financial services in the region. “Being recognized at the ICXA™24 is a testament to our hard work and dedication,” she pointed out. Furthermore, the awards underscore RappiCard's commitment to sector evolution through ongoing investments in technology, standing out among over 340 global candidates with their unique and personalized approach. A clear example of this is the Personal Advisors initiative, which offers a personal digital advisor at no additional cost, and the User Champion program, which turns user suggestions into improvement opportunities for the app, creating a more intuitive experience. RappiCard, born from the collaboration between Grupo Financiero Banorte (GFNorte) and Rappi, has established itself as a 100% digital solution, earning the trust of over a million users in Mexico.
It is remarkable how RappiCard has managed to stand out in the competitive fintech sector by prioritizing customer service and innovation. This approach not only enhances the user experience but can also be a key factor in attracting and retaining consumer trust in such a dynamic market. Continuous investment in technology and personalized service could be the way forward for other companies in the financial sector, as more and more users seek solutions tailored to their specific needs.
